Get 50% Discount - Bharatbenz Strategy Analysis-India

Sep 9, 2014: Bharat Book Bureau presents the new report, on " BharatBenz Strategy Analysis-India”. It can be divided into three segments based on price: Low cost, Budget and Premium. When European OEM came to India with advance product offerings they failed to meet the pricing range in India. In this market there must be a proper balance among Price, Technology, Performance, after sales and Re-Sale value.

Summary:

Indian Market is dominated by Domestic players : Tata, Ashok Leyland, AMW and Eicher. MAN and Mahindra Navistar entered into Indian market long time back but still they are struggling due to several reasons. MAN is having the latest technology what Daimler can offer along with financial backup. MAN has created this Mid truck segment in India but could not penetrate as expected.

Scania is also entering into this foray with technical sound products like Volvo, they are also in niche market. These products are 4-5 times expensive compare to Indian OEM. This is one of the reason that sales numbers are not impressive. Daimler also launched first its premium products Actors but you can count sales figure on fingers.

Indian Market can be divided into three segments based on price: Low cost, Budget and Premium. When European OEM came to India with advance product offerings they failed to meet the pricing range in India. In this market there must be a proper balance among Price, Technology, Performance, After sales and Re-Sale value.

This is one of the major reasons why BharatBenz are able to break Tata and Ashok Leyland’s market share. New Product ranges from UD (Volvo), MAN CLA range could give a tough fight to BharatBenz product range.

First time Daimler India Commercial Vehicle is entering into mass market , Budget segment with customized product portfolio for India.

Its price would be 8 to 10% more compare to domestic players but TCO cost would be less. Daimler is market leader in many countries like Europe 23%, Turkey 43% etc.

First time...