Jsb Market Research: Venezuela's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

JSB Market Research: Venezuela's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

On 10th Sept. 2014

Synopsis • The "Venezuela's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report provides top-level market analysis, information and insights into Venezuelas cards and payments industry, including: • Current and forecast values for each category of Venezuelas cards and payments industry, including debit cards, credit cards and prepaid cards • Comprehensive analysis of the industry’s market attractiveness and future growth areas

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• Analysis of various market drivers and regulations governing Venezuelas cards and payments industry • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market • Comprehensive analysis of consumer attitudes and buying preferences for cards • The competitive landscape of Venezuelas cards and payments industry Executive summary Venezuela is one of the founding members of Organization of the Petroleum Exporting Countries (OPEC) and is one of the world’s biggest exporters of crude oil. The global crisis severely affected the Venezuelan economy, with the GDP growth contracting to reach -3.20% in 2009. Since early 2013, the country has faced food shortages, high inflation, and pressures on fixed currency exchange regulations. In a bid to revive the economy, the government is attempting to tackle problems in the core areas such the supply of goods, import of food staples, labor, and international travel. In May 2014, the government increased minimum wages by 30%, followed by increase in average salary of public administration workers and civil servants by 43% in July. The anticipated growth in...