Smart Home

Industry:

The increasing need for energy conservation is driving the global smart homes the most. The global smart homes market is expected to grow from $5,325 million in 2010 to $11,000 million in 2015. The security application accounted for almost 26.5% of the total smart homes market in 2008 and is expected to grow at a rate of 13.4% from 2010 to 2015.

The North American smart homes market is the largest till date owing to the high adoption rate of the smart homes technology. North America is followed by European smart homes market which is expected to reach $3,267 Million by 2015. Developing nations across the Asia Pacific region are expected to grow at the fastest rate in the next five years.

Smart homes are an emerging industry within the housing market with builders increasingly opting for them to remain competitive in the market. Smart homes offer great potential for significant improvements in the living standards of individuals; benefits include enhanced safety and security features, centralized control of home, remote access, and convenience. They also act as an alternative for the elderly who want to live independently and with greater safety.

Target customers:

The internet has made it easier and faster for new technologies to spread globally. In Lebanon the real estate and housing segment has been growing for several years. Customers are looking for new ideas and the latest technological trends. These customers consist of the higher earning income class. In addition, elderly and disabled rely heavily on home care and smart homes promises to improve their living standards.

Furthermore, professionals are also interested in such technologies, such as contractors, engineers, and architects.

In the Lebanese market we will be serving residents with high income while having an interest for comfort and luxury in their lives. Since, they need to have the essential disposable income to purchase this technology and they must also be willing to invest it...