Gamers and Gaming Market Trend Us 2014 - Global Industry Size, Shares and Growth

Submitted by: Submitted by

Views: 134

Words: 678

Pages: 3

Category: Business and Industry

Date Submitted: 09/15/2014 04:37 AM

Report This Essay

The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made long-term engagement a critical component of a game’s profitability.

To view the table of contents for this market research report please visit : http://www.researchmoz.us/gamers-and-gaming-us-september-2014-report.html

Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Overview

The market

Figure 1: Video game platforms used most often, June 2014

Gaming platforms used

Figure 2: Platforms used to play video games, June 2014

Key players

The consumer

Figure 3: Incidence of playing video games on any platform, by gender and age, June 2014

Gamers’ common frustrations

Figure 4: Consumers’ frustrations with gaming, June 2014

What we think

Issues and Insights

Gamers span a diverse demographic profile

The issues

The implications

The cost of video games and gaming hardware

The issues

The implications

Mobile gaming: Explosive growth with monetization challenges

The issues

The implications

Market Drivers

Key points

71.5 million people watched eSports worldwide in 2013

Smartphones and tablets boost gaming

Faster internet speeds to drive online gaming, digital distribution

Leading Companies

Key points

Electronic Arts

Sony

Activision/Blizzard

Microsoft

Nintendo

Rovio

Square Enix

Sega

SuperCell

Valve

Innovations and Innovators

The evolution of cloud gaming

Figure 5: Titanfall – Frontier’s Edge, August 2014

Crowdsourcing video game development

Video games to treat mental-health problems

Marketing Strategies

Strategy: Time-sensitive free trials

Figure 6: Call of Duty: Ghosts free weekend on Steam,...