Lifestyle Components

Principles of Marketing

Jared A. Cook

09-12-2014

Professor Ashby Brame

Component Lifestyles

What are my component lifestyles, you ask? What exactly is a component lifestyle? What do I like or what am I interested in? What makes me tick, per say? I guess at this point in my life I can narrow it down to three things, besides being in school full time. Those three components happen to be Caffeine, Cars, and Music. Why these three? Well, caffeine helps me cope with something called the morning, cars are fun and very fast sometimes, and music is just awesome. I’m writing this paper to describe why I like these things and how they are marketed to me. Oh, and thanks for taking interest because my life is actually pretty awesome.

The first component I am going to cover is Caffeine. I work for a company; you may have heard of it, it is kind of popular. They are all over the world in fact. And in New York City, there is one on every street corner, literally. You probably drink their products every day. Ringing any bells? Yup, it is Starbucks. I have been a “partner” with them for nearly seven years. I drink their coffee every day too. I guess you can say I am and addict. Oh well. And the best part is that I rarely have to pay for their products. But, what exactly are their products?

Their biggest product is obviously their coffee. Starbucks also produces mugs, tumblers, brewers, grinders, French presses, and so on. But it all comes back to the coffee itself. Almost all the other products Starbucks produces are things in which to make or brew coffee and then drink it in. The latte or frappuccino you drink every day has that same coffee in it too, only in a concentrated form called espresso. Starbucks is known for its coffee and the high quality of it is why it is so popular. If you walk into a free standing Starbucks there are like 20+ different types of whole bean coffee to choose from. This brings me to my next point: Place.

Much of Starbucks’ success is the...