Service Marketing

NIBM

Assignments of Two year MBA program

SEMESTER-III

SERVICE MARKETING

Name.: Saumya Ranjan Jena

Roll No.: MMBA/DEC08/7055

Registration No.:900163

Q:Selective Food Marketing has answered the call and was created to represent the way a foodservice broker should. As our industry rapidly evolves, yet condenses, the demand for qualified and experienced representation is great. Selective Foodservice Marketing’s philosophy is to execute our principals’ agenda with thorough operator penetration and effective service to our distributors. A conservative prospectus of manufacturers, but go to market aggressively to succeed. What is yor vision to represent a food manufacturing company in a way that they are proud to say that they have selective food marketing services ?

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A: Food Marketing, Consumption, and Manufacturing

Food Marketing. Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. In food marketing, topics such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy, for example, are highly relevant. In addition, food marketing involves other kinds of challenges--such as dealing with a perishable product whose quality and availability varies as a function of current harvest conditions. The value chain--the extent to which sequential parties in the marketing channel add value to the product--is particularly important. Today, processing and new distribution options provide increasing increasing opportunities available to food marketers to provide the consumer with convenience. Markting, services, and processing added do, however, result in significantly higher costs. In the old days, for example, consumers might have baked their own bread from locally grown flour. Today, most households buy pre-manufactured bread, and it is estimated that the farmer receives only some 5% of the price paid by...