Gluten-Free Foods - Us - September 2014 Industry Analysis, Size, Share, Growth, Trends and Forecast Research Report

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Overall, the gluten-free food market continues to thrive off those who must maintain a gluten-free diet for medical reasons, as well as those who perceive gluten-free foods to be healthier or more natural. The category will continue to grow in the near term, especially as FDA regulations make it easier for consumers to purchase gluten-free products and trust the manufacturers who make them. Despite strong growth over the last few years, there is still innovation opportunity, especially in food segments that typically contain gluten.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Consumer qualitative research

Abbreviations and terms

Abbreviations

Executive Summary

Overview

The market

Sales forecast to reach $14.2 billion in 2017

Figure 1: Total US sales and fan chart forecast of gluten-free foods, at current prices, 2012-17

Strong growth across all major segments

Figure 2: Sales* of gluten-free foods, by segment, at current prices, rolling 52 weeks 2012 and 2014

Market factors

Health halo, celiac disease, wide appeal all contribute to category growth

Figure 3: Companies with gluten-free food products as a share of all companies with food products, 2010-14*

Key players

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Gluten-free category is highly fragmented

Figure 4: * Sales of gluten-free products at retail, by leading companies, rolling 52 weeks 2014

Retail channels

Conventional channels preferred

Figure 5: Sales* of gluten-free foods, by retail channel, at current prices, rolling 52 weeks 2012-14

The consumer

Nearly one quarter of adults currently eat gluten-free versions of foods

Figure 6:...