Marketing Plan for Staring a Tree Trimming Company

Marketing Plan for Starting a New Tree Trimming Company

We use marketing in almost every aspect in a business field. By using marketing, we are able to transform the business to meet the demands of our potential customers. When starting a new business, marketing can be a help to make decisions that will affect the outcome of how well a business will succeed. Having knowledge of what your customers want will let a new business gear towards fulfilling your customer’s needs. This project will use marketing strategies to find out what services customers would want in a tree trimming business in Fort Smith, AR and the surrounding area.

This tree trimming business will be a small, part-time operation. The company will be a one-man operation.

Mission Statement

“To provide a safe and reassuring service for customers who value their investment.”

Situation Analysis

The situation analysis is the assessment of the firm’s internal and external environments. The internal environment is the inside elements this is controllable by the business. This includes the organization’s employees, facilities, and how operations are influenced by the organization. The external environment is the unforeseen elements that can affect the performance of a company and the organization can not control.

This is where the SWOT analysis can help a business. The SWOT analysis allows an organization to break down its internal and external environments. Strengths (S) and weaknesses (W) make up the business’s internal environment, while opportunities (O) and threats (T) make up the external environment.

Internal Environment

Strengths

• Small business

• Locally owned

• Competitive pricing

• Prompt service

Weaknesses

• Competition

• Start-up costs

• Liabilities

The internal environment of a new tree trimming business would look like this. The strengths would this company would be a small, locally owned business. Most people like dealing with a...