Dog Food

Dog food in japan

Dog food volume and current value sales declined in 2012 as the number of pet dogs in Japan continued to fall. The declining popularity of medium-sized and large breeds had a particularly negative impact on demand in the category, as bigger dogs eat more. However, the rates of decline in total dog food volume and current value sales were slower than those recorded in 2011, and also slower than the average rates of decline projected for the entire review period (2008-2013). This general slowdown, which is expected to continue in 2012, indicates that the declining trend in the pet dog population is gradually leveling off.

Dog food volume and constant value sales will continue to decline over the forecast period, mainly due to further reductions in the numbers of large and medium-sized pet dogs in Japan. However, as this latter trend continues to level off and the number of small pet dogs grows steadily, it is expected that the rates of decline in total volume and constant value sales will be slower that those recorded over 2008-2013. Constant value sales will also be bolstered as the pet humanisation trend encourages owners to trade up to higher quality and more expensive products, particularly brands that offer health benefits for senior dogs or specific breeds and gourmet-style products.

Wine in japan

Wine saw marginal volume decline in 2013 after two years of consecutive growth. Despite the continuous growth of still light grape wine, the declines in other categories such as non-grape wine and fortified wine and vermouth overrode the positive growth. The main reason for the decline in other categories was the younger generation shifting away from sake, which comprised 90% of volume sales. Younger generation, which was the driver of volume sales of alcoholic drinks, considered the traditional Japanese drink as obsolete. In order to combat such negative perception, manufacturers made efforts to develop innovative sake products including...