Personal Care Market Consumer Analysis Us 2014 - Global Market Size, Share, Trend , Growth and Strategy

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Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.

Table of Content

Scope and Themes

Executive Summary

Overview

Market factors

Consumers allocate spending differently depending on category

Figure 1: Total US retail sales of personal care product categories, by share, at current prices, 2013

Race influences how shoppers spend

Figure 2: Haircare and skincare expenditures, by race/Hispanic origin, January 2013-March 2014

The consumer

People are worried about looking older

Figure 3: Concerns about appearance, July 2014

Time spent on grooming correlates to concerns about appearance

Figure 4: Time spent on grooming, July 2014

Personal care shoppers rely on mass brands

Figure 5: Type of brands purchased, July 2014

High awareness of familiar ingredients

Figure 6: Awareness and influence of ingredients, July 2014

Claims that imply credibility are important

Figure 7: Importance of personal care claims, July 2014

What we think

Issues and Insights

Trend Applications

Market Factors

Key points

Consumers spending on high-usage categories and facial skincare

Figure 8: Total US retail sales of personal care product categories, by share, at current prices, 2013

Figure 9: Skincare expenditures, by gender and age, January 2013-March 2014

Figure 10: Haircare expenditures, by gender and age, January 2013-March 2014

Race impacts category spending

Figure 11: Haircare expenditures, by race/Hispanic origin, January 2013-March 2014

Figure 12: Skincare expenditures, by race/Hispanic origin, January 2013-March 2014

Figure 13: Population aged 18 or older, by race and Hispanic origin, 2009-19

Consumers working more, traveling less

Figure 14: Time spent on lifestyle, July 2014...