Ethics in Social Network Marketing

The article I chose to read for this week’s assignment was “Ethics in Social Network Marketing” by David Skul. In the article David talks about how unethical no-targeted spam marketing has really backfired for retailers. He mentions that when marketing through social networks you are joining a community, and with any community business does have its place but does not have the right to invade people’s privacy. You must also become a part of that community, get involved in groups, contribute, communicate and make friends that are interested in what you have to sell. There are many opportunities when marketing through social networks such as Facebook and Myspace. Do not overdue your ads to mislead or lure visitors, also do not criticize competitors’ products, simply point out what makes yours different. You must also be aware of any online copyright issues, since marketing through a social network can be seen as a form of publishing.

I feel Mr. Skul hits a lot of good points in this article. Social network marketing is a worldwide resource available to almost anyone anywhere with many different avenues to explore. You must remember that whatever you put out there can and will be seen by anyone that wants to view it. When it comes to business, reputation and integrity are huge parts of continuing to be successful. In order to remain successful networking through social media can have very a positive effect on sales and continuing growths as long as you are respectful, honest and upfront. People will eventually catch on to misleading and dishonest marketing through social media. Even though there are no rules that govern ones ethical behavior through social network marketing most websites are catching on and becoming wise to unethical practices and effectively weeding them out or banning them all together. So remember you are joining a community, become a positive and respected part of it.