Ipo Paper

WEEK 5 IPO PAPER

Vialka Gonzalez

Keller Graduate School of Management

FIN 516 Advanced Managerial Finance

October 5, 2014

Assignment

Select an Initial Public Offering (or a Secondary Offering) completed in the last 10 years in the U.S. capital markets, and discuss and analyze this IPO in seven to eight pages, double-spaced. Each student should select a separate company as the subject of the paper. This paper should be submitted to the Week 5 IPO Paper Dropbox.

The paper should discuss the following about the company.

1. Identify the company and its industry.

2. Discuss important financial and other facts about the company from its SEC filings.

3. How successful was the IPO in raising capital?

4. What has happened to the company since the IPO?

5. What is the trend in the stock price of the company since the IPO?

Company Overview

The Fresh Market is a high-growth specialty retailer focused on creating an extraordinary food shopping experience for its customers. Since opening the first store in 1982, the company has offered high-quality food products, with an emphasis on fresh, premium perishables and an uncompromising commitment to customer service. The Fresh Market seeks to provide an attractive, convenient shopping environment while offering its customers a compelling price-value combination. As of October 28, 2010, The Fresh Market operated 100 stores in 20 states, primarily in the Southeast, Midwest and Mid-Atlantic United States (Nasdaq, 2013).

The business is characterized by the following key elements:

Differentiated food shopping experience: The Fresh Market provides a differentiated shopping experience that generates customer loyalty and favorable word-of-mouth publicity. We combine fresh, carefully-selected, high-quality food products focused on perishable categories, with a level of customer attention that the company believes is superior to conventional grocers, and it strives to create a “neighborhood grocer”...