Marketing 351 Report #2

Customized Cosmetics

Customized Cosmetics is a retail store that specializes in customizing make-up for women of all colors and ethnicity. We custom blend foundation, eye shadow and blush to match the customers skin tone perfectly. When customers come into the store a professional cosmetics representative will blend and match customers of with a selection of good beauty enhancement looks. Customers will never worry about shades being too dark or too light. We carry everyone’s shade because we make it special; it’s made to order. We also offer a line of mascara, lipsticks, lip gloss, skin care products moisturizers. Our mission is to provide quality products that enhance the natural beauty of our customers. Our products are not animal tested and are hypo-allergenic; they are all natural products that help prevent skin irritations. Promoting beautiful, conditioned, radiant skin.

Now you might wonder how we plan on advertise and selling our products or services. So, we have a marketing plan that outlines the specific actions we intend to carry out to interest potential customers and future clients in our product and/or service and persuade them to buy the product and/or services we offer.

Preparing a marketing plan is a process that makes us think about our business goals and what our marketing strategy will be to achieve those goals. In the next couple paragraphs we will provide information about our location, target market, our marketing mix and competitive environment. The estimation of market segments will come in handy for us by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

We all know by now that for a marketing’s plan to be successful, the mix of the four ‘P’s”: Product, Place, Price, and Promotion, must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy...