The Global Business

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Lien Huynh

Bus.580 International Business Project

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Lin Huynh Hotel & Restaurant

Phu Quoc Island, Vietnam

I. Executive summary[pic]

Lin Huynh hotel & restaurant is a place where our guests experience a vibrant yet relaxed atmosphere geared towards today's individual business and leisure travelers. Our properties are also well suited to serve small corporate meetings. Lin Huynh hotel & restaurant is in resort locations cater to couples seeking a getaway, families enjoying a vacation together and corporate groups seeking a relaxed atmosphere in which to conduct business and meetings. The all-suite properties, typically 150 rooms, offer comforts of home such as fully equipped kitchens, flat panel HDTVs and free high-speed internet access. Signature features of our hotel include The Gallery, which offers a coffee and wine bar along the beautiful beach, guest kitchen with freshly prepared snacks and entrees, and daily complimentary continental breakfast.

Our mission is to provide authentic hospitality by making a difference in the lives of the people we touch every day.

Our goal is to be the most preferred hotel in each customer segment that we serve for our associates, guests and owners.

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II. Introduction

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Real Estate consultancy CBRE released a report titled "Hotel Investment & Management in Viet Nam – Lessons from Across Asia," finding that there is a greater interest in investing in Vietnam's hotel sector due to the improvement of the country's economy.

According to Vietnam Net, buyers are becoming apparent as investor interest grows in looking for quality hotels based in Southeast Asia. Development and purchase costs continue to rise in areas such as Hong Kong, Singapore and Tokyo, prompting buyers to look for investment opportunities elsewhere. 

Slow but steady growth in international tourism has found its way to Vietnam over the past three years. In the first five months of 2014, however, tourism rose over 26 percent,...