Cis Case Study

Opening Case Questions

1. Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system.

-Apple can gain business intelligence through the implementation of a customer relationship management system because customer relationship management systems are designed to manage every aspect of the relationship between the organization and the customer. By implementing a customer relationship management system, Apple will have full insight on the behaviors and buying patterns of each and every customer.

2. Create an argument against the following statement: “Apple should not invest any resources to build a supply chain management system.”

-If Apple invested in a supply chain management system, their efficiency would sky rocket. By building a supply chain management system, Apple would never have an overabundance of their product waiting around in their warehouses. The system would instead alert Apple when a product is running low with enough time to fully restock that product. A supply chain management system would “save time, reduce inventory, and decrease order processing costs” (Book Pg 28) for Apple as it has for Proctor & Gamble.

3. Why would a company like apple invest in BPR?

-A company like Apple would invest in BPR for one reason: to improve efficiency. BPR would take the way Apple currently functions, and mold it into the path that is truly the most effective and efficient. I personally believe that Apple is already at the top of its class, so BPR would do nothing but help them to grow.

Chapter 3 Questions:

1. Explain why the supply chain can dramatically impact a company’s base performance.

-The supply chain can dramatically impact a company’s base performance in many ways. The supply chain has multiple stages and typically involves more than one party. In order for the supply chain to correctly flow through its stages, every party needs to play their role in the chain correctly. For...