Researchmoz | Loyalty to Retailers Industry Trend and Forecast in Uk 2014

Loyalty to Retailers - UK - November 2014

Whilst the consumer has long sought to be treated as an individual and not simply as a collective, there remains an opportunity for retailers to further tailor their offerings to their customers’ individual needs. Further development of digital technology, such as smartphone apps, is likely to make this more possible, as it will allow retailers to engage more directly with their shopper and create a truly personalised service. table Of Content

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executive Summary market Drivers companies, Brands And Innovation convenience Dominates Choice Of Supermarket figure 1: Factors Influencing Loyalty In The Supermarket Category, August 2014 consumers Seek Targeted Offers figure 2: Consumer Expectations In Return For Loyalty, August 2014 regular Sales A Key Draw In The Clothing And Department Stores Segment figure 3: Factors Influencing Loyalty In The Department Stores And Clothing Retailers Category, August 2014 product Range Influences Three In Five Shoppers In Beauty And Personal Care Sector figure 4: Factors Influencing Loyalty In The Beauty And Personal Care Category, August 2014 opportunity For Diy Retailers To Move Onto The High Street figure 5: Factors Influencing Loyalty In The Diy/homewares Category, August 2014 67% Save Up Loyalty Points For Big-ticket Purchases figure 6: Attitudes Towards Loyalty Schemes, August 2014 what We Think

issues And Insights personalisation Key To Supermarket Loyalty Scheme Development the Facts the Implications opportunity To Further Expand Click-and-collect Services the Facts the Implications targeting Men With Loyalty Schemes the Facts the Implications

trend Application trend: Life Hacking trend: Make It Mine trend: Let’s Make A Deal

market Drivers key Points opportunity To Target Older Consumer With Tailored Loyalty Offerings figure 7: Trends In The Age Structure Of The Uk Population, 2009-19 households Set To Get Smaller figure 8: Uk...