Valleyview

Expansion project

New office for multimedia operations

Project brief

Background

Since its establishment, ValleyView Publishing’s main business has been the production of print-based tourist guides. However, as a result of the company’s strategic planning and market research, ValleyView is preparing to expand into the production of web-based and multimedia guides.

The company’s Board of Directors has decided to use this opportunity to expand the company’s profile by establishing the new multimedia operations in another state, keeping print-based operations in Victoria.

Objectives

The objective of this project is to establish an office for ValleyView Publishing’s new multimedia operations and to manage the office for a start-up period.

Outputs

The following outcomes will be achieved:

1. a suitable location for the new office will be determined

2. administrative systems will be established

3. an administrative staff base will be established

4. an appropriate staff training and professional development program will be developed

5. the new office will be managed for a start-up period.

How will the success of the project be measured?

The success of the project will be measured by the delivery of the proposed outcomes within the appropriate timeframes and resource commitments.

Budget

|Category |Budget |

|Employee cost |Not for public disclosure |

|Information technology |Not for public disclosure |

|Consultancies |Not for public disclosure |

|Travel |Not for public disclosure...