Submitted by: Submitted by elaineliaw
Views: 44
Words: 457
Pages: 2
Category: Business and Industry
Date Submitted: 11/13/2014 07:02 AM
Segmentation , Taget marketing and Positioning .
Segmentation , Targeting and positioning are the process that divide the market into a
different groups and find their needs , characteristics , or their behaviour that they
might require from the market .
Segmentation : Information had been collected from proton to do their segmentation .
Proton demographic variable which is their income of the customers that we target
for the market . This demographic variable income help Proton to find which customer
that able to afford for its from the product range . For an example such as Proton
and Perodua , Proton are for middle class because the price are reasonable and
affordable while Perodua price are less attract the customers whose income are not
fixed . Another demographic variable is for occupation whose works and has needed a
car . Proton target for those middle class that works and have the ability to pay every
month . While Perodua are target for those upper middle class that had a high salary
paid Rm 2,000 a month and above .
Targeting : Once the target are segmented categorize and appraise , the marketers will
decide which and how many segments they will target based on their evaluation . A
target of a market consists of buyers that have a different unique and characteristics.
To help in the selection target market Proton company has use a differentiated
marketing approach . By offering the products and dissimilarity to segments every
companies wanted a higher sales and a tougher position in all segments and the
marketing mix for each segments by exclusive segments would have a higher pricing and sophisticated value by having an advertising and...