Bodyshop International

Agenda

•  •  Facts

 about

 The

 Body

 Shop

  The

 Growth

 stategy

  –  Frenchising

  –  Going

 public

  –  The

 new

 CEO

  The

 impact

 of

 the

 new

 CEO

  –  Changes

  –  Cash

 Flow

 Management

  Analysis

  –  T-­‐Account

 ForecasAng

  –  Percantage

 of

 Sales

 ForecasAng

  –  Results

  –  Possible

 SoluAons

1

• 

• 

11/16/14

Facts

 about

 The

 Body

 Shop

The historic development of The Body Shop

1976 First shop

1977 1984 Have 1998 CEO the capital 2001 to raise 2001 plans Frenchising Frenchising Going Public New Buyout

Analysis

11/16/14

2

Facts

 about

 The

 Body

 Shop

1976 1977 1984 Have 1998 CEO the capital 2001 to raise 2001 plans Frenchising First shop Frenchising Going Public New Buyout Analysis

One of England's best known retailers of cosmetics and personal care products Known for •  pioneering the natural-ingredient cosmetics market •  establishing social responsibility as an integral part of company operations Received attention for its ethical stances • its refusal to use ingredients that are tested on animals, • its monetary donations to the communities in which it operates, • its business partnerships with developing countries

3

The first shop was opened in 1976 by Anita Roddick

11/16/14

The

 Growth

 Strategy

1976 1977 1984 Have 1998 CEO the capital 2001 to raise 2001 plans Frenchising First shop Frenchising Going Public New Buyout Analysis

Defini&on

 franchising:

  An

 authorisaAon

 to

 sell

 a

 company‘s

  goods

 or

 services

 in

 a

 parAcular

 place.

Franchises

 of

 The

 Body

 Shop

  (1987/1994)

100%

  80%

  60%

  40%

  20%

  0%

  1987

  1994

  63%

  89%

Benefits

  Brand

 becomes

 well

 known

 ...