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REPUBLIC OF THE PHILIPPINES

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

COLLEGE OF ENGINEERING

ENGINEERING MANAGEMENT

CASE STUDY #1

ALMA ELECTRONICS: I’ll Dream of You

Submitted by:

Elton Russel I. Mudlong

BSCE 3-E

Submitted to:

Engr. Ermino Enriquez

INTRODUCTION

Mr. Andy Mallari opened a small shop selling transistor radios and other electronic parts in Cabanatuan City in 1979. His business grew and by 1990 he was able to save money and acquired a 300 square meter lot and built a two-storey building.

Mr. Mallari’s insight suddenly changed after he met his former classmate, Mr. Estelito Chan who now has a well-established appliance assembly plant in Manila. He told him that he didn’t start big but rather as a subcontractor for a large assembly plant until he was able to establish his own factory.

Mr. Mallari has three sons, the oldest is ready to enter college and is thinking of sending him to an engineering school. He thinks all three have the potential to help him realize his dream of establishing his own assembly plant.

STATEMENT OF THE PROBLEM

The study aims answer the following questions:

1. What college courses will best suit Mr. Mallari’s sons?

a. What are his sons’ interests?

2. How will Mr. Mallari establish his own assembly plant?

OBJECTIVES

* To be able to determine the right college courses for each of Mr.Mallari’s sons.

* To help Mr. Mallari pursue his dream.

ANALYSIS

Areas of considerations:

* Personal Opinion of Mr.Mallari’s sons

* Interest of Mr.Mallari’s sons

1. Demand

* External- the demand for electronic parts that are used in assembly and maintenance of radios, tape recorders amplifiers and various selected appliances in other towns.

* Internal-the demand for more man power to serve all the customers various need in term of repair or sales

2. Competition

* External-about Mr.Mallari’s former classmate Estelito Chan well –established...