Shotta

Chapter Review Questions

CH4

5. What is meant by “audience benefits”?

The benefits to the audience of whatever you are trying to get them to do.

7. Why is OK to use instant messaging abbreviations (such as BTW) and happy faces in messages to friends but not in business messages?

Because it is unprofessional to use abbreviations (such as BTW) or happy faces, a businessperson is required to sound educated and mature.

12. What is jargon. And when is it appropriate for business writing?

Jargon describes technical or specialized terms within a field, it is appropriate to use it when you are commutating with people in the same field that understand the same words.

CH5

3. Name seven specific techniques for a productive group brainstorming session.

* Define the problem and create an agenda that outlines the topics to be covered.

* Establish time limits, remembering that short sessions are best.

* Set a quota, such as a minimum of 100 ideas. The goal is quantity, not quality.

* Require every participant to contribute ideas, accept the ideas of others, or improve on ideas.

* Encourage wild, out-of-the-box thinking. Allow no one to criticize or evaluate ideas.

* Write on flipcharts or on sheets of paper hung around the room.

* Organize and classify the ideas, retaining the best. Consider using cluster diagrams, discussed shortly.

10. List four techniques for emphasizing important ideas in sentences.

* Place the important idea in a simple sentence or in an independent clause.

* Make sure the important idea is the sentence subject.

* Label the main idea

* Place the important idea first or last in the sentence.

CH6

1. How is proofreading different from revising?

Proofreading is identifying and correcting errors or punctuation, capitalization, spelling, and grammar. While revising deals with making changes to the content of the paper so that every word, sentence, and paragraph makes sense to the reader.

6. Why...