Pestel

WORKSHEET 1 – PESTEL

The following worksheet is designed to support you in identifying core macro-environmental trends Amazon is exposed to:

Step 1: For each dimension identify specific trends

Dimension | Political | Economic | Social | Technological | Environmental | Legal |

Trends | 1. Government restriction: Some devices or services are not allowed to used in some countries because of its laws and regulation.2. Some foreign companies are limited by local government and cannot get support for its businesses. | 1. Global economy is on the road to recovery after the financial crisis.2. Currency exchange and fluctuation3. Emerging Market: The volume of potential customers and sales is huge in China and India.4. The further development of economic globalization | 1. The popularity of computers leads more chance for online shopping2. New generation are familiar with internet and prefer to shop online. 3. The number of internet users are keep increased4. Social networks (Facebook, Twitter etc.) becomes main stream.5. Customers pay more attention on personal privacy. | 1. Smartphone becomes popular2. Cloud computer and advanced processor3. Big Data4. 4G5. Advanced logistical system through computer and internet. | 1. unpolluted production2. energy saving3. Global Warming | 1. Legal restriction for oversea sale.2. Legislative constraints or change on company merges and acquisitions. |

Step 2: Assess which of the trends are particularly relevant to Amazon

Step 3: Discuss if Amazon is already sufficiently addressing a particular trend or suggest how they could do that for insufficiently addressed ones

Trends

Trends

Implications for industry/Amazon

Implications for industry/Amazon

(Potential) strategic responses

(Potential) strategic responses