Proctor and Gamble's New Web Strategy

Proctor and Gamble's New Web Strategy

Proctor and Gamble is a successful institution in international business for more than one reason. We know that they offer high quality products that are both reasonably priced and conveniently available, but we have never been given the opportunity to purchase directly from Proctor and Gamble. In the business world it is well known to be a conglomerate compromised of some of the most famous brands in the world, but everyday users were not always aware of the influence this powerhouse carries. Proctor and Gamble’s new web strategy is, like all business developments, one step in a long line of improvements and advancements that began with an intense study of its consumers. 

This process started with Proctor and Gamble introducing its prominence to the public, beginning to market their products as one of many, as opposed to selling each product line as its own entity. People began to understand that the same people that made Tide were creating Cover Girl and Pampers. Before this shift in their business model the general public was not aware that all of these products were related in any way. What could Proctor and Gamble gain from this move? Is it possible to share in the good, while eliminating the bad? For instance, the product loyalty of Cover Girl is apparent in every make-up aisle around the world. People want Cover Girl because they believe in its image; they recognize its acceptance and trust its consistency. When introducing a new line of Olay Skincare products, can P&G mention its association with Cover Girl to automatically gain both brand recognition and trust? Of course it can and that’s exactly what Proctor and Gamble did. The successful transition from independent brands interconnected products taught P&G a lot about their consumers. The consumer behavior was transferrable from product to product so they continued to progress this model. 

The next step after introducing their most popular brands...