Arundel Partners: the Sequel Project

EF 5052 Investment

Case 3: Arundel Partners: The Sequel Project

REPORT

Submitted to

Dr. WANG James JingDong

Submitted by Group Six:

Student Name | Student ID |

Kwok Kai Fat | 52012567 |

Tsoi Yik Wai | 52086476 |

LI Jue Huan | 52064195 |

Han Xiao Chen | 51991860 |

Zhang Jia | 51934122 |

LI Huan | 50615579 |

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　 | Introduction & Background |

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* Netscape was found in 1994, where it provided a comprehensive line of client, server, and integrated applications software for communications and commerce on the Internet and private Internet protocol (IP) networks. The company’s most popular product, Netscape Navigator, was the leading client software program that allowed individual personal computers (PC) users to exchange information and conduct commerce on the Internet. Netscape’s server software provided enterprises with the basic capabilities necessary for creating and operating Web server “sites,” or places on the Web which browsers could visit.

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The demand for Netscape’s products had evolved out of the development of the Internet in the late 1960’s. The Internet was a global network designed to facilitate communication between some 35,000-computer networks using the enabling code termed Internet protocol. Engineered in the early 1990s, the Web was a technology that linked one bit of information on the Internet with another so those users could share “webs’ of ideas. The Web consisted of a network of Web servers that posited information in a common format described by the Hypertext Markup Language (HTML). Internet users were able to access information on the web by implementing the appropriate Hypertext Transfer Protocol (HTTP).

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Netscape was the indisputable leader of its kind. As the Internet community and its demands continued to increase, however, so did the multitude of competitors. Spyglass, Inc. was Netscape’s nearest competitor...