Recent Report on Global Power Sports Market Analysis and Overview 2014 Edition

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Powersports market is bifurcated into off-road vehicles (ATVs & side-by-side vehicles), heavy-weight motorcycles, snowmobiles, and personal watercrafts. ATV (All-Terrain Vehicle) is designed to handle a wide variety of terrain, for the purpose of sports and is also used for camping or hunting. The Side-by-Side is a small 2 or 4 person four-wheel off-road vehicle. There are six main categories of motorcycles including: cruiser, sport, touring, standard, dual purpose and dirt bike. A snowmobile is a land vehicle designed for winter travel on snow. There are mainly five types of snowmobiles: entry level, performance, touring, mountain and utility. A personal water craft (PWC), also called water scooter, is a recreational watercraft that the rider rides or stands on, rather than inside of, as in a boat. On the basis of their method of operation and seating capacity, the personal watercrafts are of the following three types: stand-up models, sit-down models and multi-person models.

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The key factors driving growth of the global power sports industry include improving economic conditions such as rising GDP and GNI, rising urban population apart from others. This enables individuals to spend more on the recreational activities in their day to day life. Some of the noteworthy trends and developments of this industry include increasing use of snowmobiles in North America, rising cost of personal watercrafts in the US and age and income of the snowmobilers. Major challenges faced by this market include the increasing number of deaths and injuries taking place due to ATVs and rising environmental concerns.

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North America is the...