Business Plan

1. EXECUTIVE SUMMARY

INTRODUCTION

BORDAGOL store is a start-up rice and corn grits wholesale and retail store that will be established in Public Market, Digos City, Davao del Sur. BURDAGOL expects to catch the interest of a regular loyal customer base with its broad variety of rice. It will provide a good variety of rice at an affordable price.

BORDAGOL is the answer to the increasing demand of rice in Digos City due to its increasing population. Rice is part of the culture of the Filipinos and most Filipinos cannot imagine sitting down to a meal doesn’t include at least a little rice. As such, rice becomes an important part of the Filipino diet and an ingredient to different Filipino recipes. From the main course to the desserts, rice is used in a variety of ways and popular native delicacies.

THE MARKET

Rice is the staple food for about 80% of Filipinos and is therefore a major item in the consumption basket of consumers. It is the single most important agricultural crop in the Philippines and is therefore a major source of income for millions of Filipino farmers. Digos City has a population of over 200,000 residents as of 2012 and will be expected to increase 8% every year. The increasing number of population in Digos City would mean also an increase of rice and corn consumption within such area.

MANAGEMENT TEAM

BORDAGOL is equally owned and managed by its four proprietors.

Jan Derrick Bajao, an accountancy student in Cor Jesu College who have knowledge about marketing strategy. Niño Jay Bandico, an accountancy student in Cor Jesu College who have knowledge in the area of accounting and finance. Joebert Carriaga, an accountancy student in Cor Jesu College who is an expert in sales and budgeting. Ivy Jane Soberano an accountancy student in Cor Jesu College who brings an experience in the area of business. She...