The U.S. Weight Loss Market: 2014 Status Report & Forecast

This new Marketdata report presents a wrap-up of 2013 performance for the U.S. weight loss market. The value of the market actually declined by 1.8% to $60.5 billion, largely as a result of slumping diet soft drink sales, and flat performance in most other market segments—including the large chains. The market is forecast to grow only 1.2% this year, as the DIY dieting trend continues, more competitors appear, and diet companies try to sort out the effects of the Affordable Care Act.

The report covers discussions of: 2013 market performance, recent competitor developments and top management turnover, Nestle’s sale of Jenny Craig, new programs for 2014 diet season (by Weight Watchers, Jenny Craig, Nutrisystem), the coming paradigm shift from diet PRODUCTS to diet SERVICES, dieter demographics/latest trends, why the Affordable Care Act can be profitable for companies providing counseling (who qualifies), CVS drugstore chain enters market with mini-clinic program, threat posed by Walmart, weight loss & fitness apps – how big a threat?, new diet books, reasons why market growth is slow – how diet companies can execute better, customize programs, form new retail partnerships, and more.

The U.S. weight loss market has entered a new phase of flat to low growth, constrained mainly by a weak economy and a shift to do-it-yourself plans by consumers. Yet, some competitors are doing well, and many untapped niches exist.

Individual Status Reports for the 10 major weight loss market segments (2013 performance/dollar value, 2014 forecasts)… diet soft drinks, artificial sweeteners, health clubs, commercial weight loss chains, OTC meal replacements and diet pills, diet websites & apps, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatrician plans, VLCD programs), low-calorie dinner entrees, diet books, exercise DVDs.

Table of Contents

Summary & Performance of The U.S. Weight Loss Market in 2013 1-10

- Discussion of market...