Submitted by: Submitted by mallisca
Views: 587
Words: 2307
Pages: 10
Category: Business and Industry
Date Submitted: 11/29/2010 06:38 PM
Product Plan of “Life-Tools”
An integrated Mobile Application Service Suite by en-stage
Submitted by
Sreehari M M
Table of Contents
Product Description & Positioning 3
Business Problem and Concept 3
Life-Tools Concept 1 3
Features of Life-Tools 4
Functioning 6
Customer Analysis 6
Situational Analysis 7
Market Size and Growth Potential 7
PESTLE Analysis 9
Political 9
Economic 9
Social 9
Technology 9
Legal 10
Environmental 10
Porter’s Five forces Frame work 10
Threat of new entrants 10
Bargaining power of buyers 10
Bargaining power of suppliers 10
Threat of Substitutes 10
Marketing Strategy 11
Product 11
Pricing 11
Promotion 11
Place 11
Financial Data 12
Product Description & Positioning
Business Problem and Concept
Mobile commerce is gaining increasing acceptance. The need for mobility is a primary driving force behind mobile banking, mobile entertainment and mobile marketing, and is supported by an ever increasing convergence of computers and mobile telecommunication devices. The reasons for these developments can be traced back mainly to technology innovations, like faster data transmission technologies and better mobile devices equipped with improved computing capacity, enhanced data storage and better user-interface. Some other factors, like the increasing penetration of society by mobile phones and the integration of world economies have also increased the need for mobility. The high availability of mobile Introduction phones, which is greater than that of computers in most countries, is leading to concepts of new, innovative mobile services, collectively described as Life-Tools.
Life-Tools Concept 1
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