New Release | Crm Market Trend and Forecast in China 2015-2019

Most up-to-date research on "CRM Market in China 2015-2019" to its huge collection of research reports.

About CRM

A CRM is a software solution used to manage organizational interaction with the existing and prospective customers. CRM is defined as a management philosophy that aims to create, develop, and enhance customer relationships to maximize customer value, corporate profitability, and ultimately the shareholder's value. CRM software supports organizations to maintain contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. CRM enables businesses to gain actionable insights using a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline the operations, and personalize customer service based on a customer's history and prior interactions.

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Industry analysts forecast the CRM market in China to grow at a CAGR of 16.54 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the CRM market in China for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of CRM software.

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The revenue considered encompasses the following:

• Service and support

• Sales

• Marketing

• E-commerce

For the purpose of this report, enterprise are classified as follows based on the respective parameters:

SMB: Enterprises having employee strength between 1 and 999 with an annual revenue generation of not more than US$1 billion.

Large Business: Enterprises having employee strength of 1,000 and above, with an annual revenue generation of more than US$1 billion.

Key Vendors

• Microsoft

•...