Submitted by: Submitted by lenpalad
Views: 50
Words: 4410
Pages: 18
Category: Business and Industry
Date Submitted: 02/21/2015 10:35 PM
E-BUSINESS IN THE PHILIPPINES
A Research Paper Presented to
Ms. Gina Ugalingan
Department of English and Applied Linguistics
College of Education
De La Salle University - Taft
Manila
In Partial Fulfilment of the Requirements for
English Research
Term 1, AY 2014-2015
Agudo, Joie Faith S.
Palad, Rizalynne J.
August 22, 2014
ABSTRACT
E-business is not yet fully adopted by the generation today because it is still in its penetration phase. In order to fully penetrate to the society, e-business strategies are implemented by the companies. The different strategies like product bundling, price lining and promotion strategies should be the three most important strategies to be considered in gaining profit. The disadvantages brought by e-business could be eventually given either short term or long term solutions. E-business must be given attention because the advantage brought by e-business overpowers its threats. Plus, e-business brings different gains to the economy of the Philippines.
Keywords: E-business, product bundling, internet, shipping, e-business strategies, price lining, smart pricing, promotion strategies
INTRODUCTION
According to U, n.d. of the University of Asia and the Pacific, the Philippine economy is shifting from an agricultural based into an industrial based economy where telecommunications, financial services and transport of goods is the new main source of income thanks to the existence of e-business.
In the Philippines, e-commerce is not that supported but in the year 2000 a law entitled Republic Act No. 8792 of the Philippines Electronic Commerce Act of 2000 was made for e-business. This law gives e-commerce transactions legalization and criminalizing hackers. (Pasaddilla & Lacson, 2006). During former President Joseph Estrada’s reign, it was predicted that in the year 1998 e-commerce will grow from US$50.4Billion it was expected to increase in the year 2003 to US$3.2...