Whole Foods

[pic]

UNIVERSITAS INDONESIA

CASE STUDY

WHOLE FOODS MARKET IN 2008:

Vision, Core Values, and Strategy

(Arthur A. Thompson, The University of Alabama)

MANAJEMEN STRATEJIK DAN KEPEMIMPINAN

Group 2

Chitarani Kartikadewi – 1406524682

Desi Susanti – 1406524695

Karina Ayu Ditriani – 1406524713

Rahcoyoning Widianingrum – 1406590570

FAKULTAS EKONOMI

PROGRAM MAKSI-PPAK

FEBRUARY 2015

COMPANY BACKGROUND

Whole Foods Market was founded in Austin, Texas, when four local business people decided the natural foods industry was ready for a supermarket format. Their founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. It has grown in leaps and bounds since the first store opened.

Today, they are the world’s leader in natural and organic foods, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a leader in the natural and organic food movement across the United States, helping the industry gain acceptance among growing numbers of consumer concerned about the food they eat. The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. Add that to the excitement and fun they bring to shopping for groceries, and you start to get a sense of what they are all about. The growth of the company has been accomplished through mergers and acquisitions. The Company has developed to be an international Group of Retailers and Supermarkets, the Whole Food Group consists of:

[pic]

[pic]

Whole Foods rapid...