Mountain Man Brewing Company

Octavio H Hidalgo Caballero Mountain Man Brewing Company: Bringing the Brand to the Light

Brief Summary

This clearly is a decision case, we see the typical situation of a confrontation between father and son, while they're facing challenges running their family company and how they have to adapt to the new tendencies in the nowadays competitive markets of alcohol beverages.

I remark that this is a decision case, because Chirs Pangel the heir of the company Mountain Man Beer Company (MMBC) have to decide how to improve the approaching to new costumers such as the young men and women population. He was focus on the insertion of a new type of light beer trying to expand their costumers.

All this wasn't a easy process, if they want to attract different kind of consumers maintaining at the same time the high standards of quality of the brand, they have to made clever steps. First of all, they made a change in the image of the Mountain Man beer, introducing this new Light beer trying to position in the mind of new costumers, this was a risky but smart move. On another hand, they were cautious all the time with the other competitors in the market, they focused on the distribution and promotion of the brand, approaching different bars around the country.

Finally, this case is directly related to the course Global Economics because we can see how a company runs in the competitive markets, more over this case shows how a major business approach to different kind of costumers, always trying to improve the quality of existing products.

Intervention in Class (PREP) 1) First Intervention Point: I think that in the current Global Markets is really important for a company to fit the new costumers necessities. Reason: Because if you improve your products and satisfy new desires, you're going to increase the number of buyers who purchase your

products. Example: A good example of this would be the Mountain Man Beer Company (MMBC) case, in there we can see how...