New Release | China Cosmetics Market Research Report, 2014-2017

Most up-to-date research on "China Cosmetics Market Report, 2014-2017" to its huge collection of research reports.

China’s cosmetics market has been booming in recent years and already become the world’s second largest cosmetics consumer market second only to America, with annual volume of retail sales approximating RMB200 billion. In 2014, influenced by such factors as the economic slowdown, China’s cosmetics market registered the lowest growth rate (12.3%) since 2005; the total volume of retail sales of enterprises (each with annual revenue of above RMB20 million) dropped to RMB172.47 billion.

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However, as consumers are in constant pursuit of beauty, cosmetics marketing channels are increasingly mature plus the unceasing release of demand from second- and third-tier cities in China, the Chinese cosmetics market will continue to maintain steady growth in the future, with the total volume of retail sales of enterprises (each with annual revenue of above RMB20 million) expected to be RMB245.3 billion by 2017.

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Skin care and make-ups account for the largest share of cosmetics consumption in China, with total volume of retail sales representing a combined 61.2% in 2013, of which skin care products ranked first with a proportion of 48.0%. In addition, the change of men’s skin care concept has led to a constant release of men’s cosmetics market with total volume of retail sales accounting for 4.6% in 2013, and in the future the proportion will be further raised.

So far, foreign-funded enterprises still play a dominant role in China’s cosmetics market, accounting for roughly 86% of the total volume of retail sales. To cater to the demand of Chinese cosmetics consumers and improve their market share in the China, L'Oreal, Estee Lauder, Procter & Gamble,...