Tesla Motors Marketing Analysis

Tesla Motors

Tesla Motors

Executive Summary

This paper details the marketing strategy that Tesla Motors use for Model S which was launched in 2012. The company strong reputation of electric cars has given it a higher place in advance technology amongst its competitors. However, as technology changes by the hour, Tesla will need to be able to maintain its high prestige electric cars, without sacrificing performance, style and efficiency. It maintained it goal to continue to bring zero emission to its consumers and revolutionized the auto industry.

Mission Statement

Tesla Motors mission is to offer a compelling customer service experience while gathering rapid customer feedback and achieving operating efficiencies, better control over the costs of inventory, warranty service , pricing and the development of the Tesla Motors brand. [This includes the Tesla Motors core value] – which is to make the best electric cars and electric power terrain in the world that is revolve around the driver giving them the most innovative technology while being socially responsible for the environment. (Musk , Mission , n.d.)

Goals

That our long term plan is to build a wide range of Models, including affordably priced family cars. This is because the overarching purpose of Tesla Motors and to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution. Master plan is to build a sport car (Roadster), use the proceed to build an affordable car, use that proceed as well to build another affordable while proving zero emission power generation options. (Musk , The Secret Tesla Motors Master Plan (just between you and me), 2006)

SWOT Analysis

Strengths | Weaknesses |

First to market: Tesla Motors was the first to launch in both US and Europe an all-electric car – Roadster | Brand recognition: compared to most automotive...