Augmented Reality (Ar) Market - Global Industry Analysis and Opportunity Assessment 2014 - 2020: Future Market Insights

Augmented reality (AR) generally portrays as a real time hub and integrated combinations of text, graphics, audio and several other enhancements to customer screens and showcase real-world objects. With increasing uptake of social media, Augmented Reality application providers are focusing on developinga location-based services for mobile devices.

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Typically consumer use Augmented Reality “hardware” which include smart phone with GPS, camera, compass, and tilt-sensing technology all integrated under a single platform. This augmented reality applications is gradually witnessing traction among retailers, as customers are using this to find locations or products with maps and directions; customers are also using the same to search in-depth information about certain products. Retailers use this as an opportunity to contextualize products and send personalized promotional messages to their potential clients for upselling and cross selling.

Tier 1 retailers continue to experiment with Augmented Reality applications in-store, online and on mobile devices. Globally the retail space is increasingly becoming overcrowded and customers are not responding to traditional marketing methods. That’s where augmented is pitching in. As shoppers are preferring omni-channel strategy with combination of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers has to think of new and innovative ways in which they can capture customer attention.

Examples of implementations include enabling customers to virtually try clothing online or in a "virtual dressing room" in the store or how jewelry would appear in certain lights and against certain skin tones., to enable shoppers to virtually try on their purchases quickly and easily.

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