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Toyota’s Europe manufacturing

Japan want to cancel car import tariffs worldwide in the WTO negotiations in Geneva, the EU has been opposed to this. EU Trade Commissioner Lamy's spokesman said the EU will never abolish import tariffs, but will make substantive concessions. Currently the EU car imports from Japan imposed a 10% tariff, the Japanese government hopes to abolish tariffs on automobiles in the world to improve their competitiveness. The European car manufacturers have complained for years a lot of restrictions in Japan, tried to prevent their entry into the Japanese market.

European automotive market higher standards, emissions, safety, technology and other developed areas require enterprises to enter the certification process is time-consuming, complicated procedures, high costs; at the same time, higher market saturation in these areas, the brand structure is relatively stable, Toyota's market pioneering process faces many difficulties.

Japanese yen against the euro declining automobile export enterprises to create an opportunity, and the product can be used to obtain higher profits through increased productivity and the development of contract terms, but continued substantial exchange rate fluctuations export enterprises still difficult to grasp, we can only improve prices, weakening the competitiveness of products.

If Toyota's minicar converting Europe, and the ability to achieve incremental, not only would the export figures throughout the year to make up for lack of independent sector, but also to add such an overseas production. FAW will achieve performance, profit, independent research and development of three harvest. More importantly, the production of Toyota vehicles in Europe is unprecedented in the history of the event, go to the Toyota has important strategic significance.

Commercial vehicle market competition, new products seek low-cost expansion, and more intense competition car production base in Europe to be of value, the market is...