Bch Market Segmentatonm

* dfdfdfdfssssssssdfsdfeography is probably the oldest basis for segmentation, and is often useful for marketers due to the amount of data available. However, there are drawbacks with focusing solely on geography.

* Demographic segmentation is also useful for certain products. However, marketers should be aware that demographics tend to change with society, and thus be aware of these changes and respond to them accordingly.

* Psychological segmentation, such as lifestyle and attitudinal variables, are also useful for particular types of products. However, obtaining information on such bases can often prove challenging.

TERMS[ edit ]

* demographic segmentation

the division of the market into subsets based on characteristics of the population

* psychological segments

Segmentation of markets based on psychological influences, such as personality, lifestyle choices, and attitudinal variables.

* geographic segments

Segmentation of consumers based on geographical factors such as location, weather, topography, population density, etc.

EXAMPLE[ edit ]

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Source: Boundless. “Determining Segmentation Variable(s).” Boundless Marketing. Boundless, 10 Jul. 2015. Retrieved 13 Jul. 2015 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/consumer-marketing-4/conducting-a-segmentation-38/determining-segmentation-variable-s-192-3471/eography is probably the oldest basis for segmentation, and is often useful for marketers due to the amount of data available. However, there are drawbacks with focusing solely on geography.

* Demographic segmentation is also useful for certain products. However, marketers should be aware that demographics tend to change with society, and thus be aware of these changes and respond to them accordingly.

* Psychological segmentation, such as lifestyle and attitudinal variables, are also useful for particular types of products. However, obtaining information on such bases...