Submitted by: Submitted by PaperCamp
Views: 1270
Words: 1420
Pages: 6
Category: World History
Date Submitted: 05/26/2008 01:42 AM
Marketing Plan
Phase 1
MKT 4001
Contemporary Marketing Strategy
Kunnath Sekharan Sadheerath
M00116201
Middlesex University
Word Count: 3200
Air Arabia
Budget airlines revolutionized the air industry with low fares by adopting a completely different way of working to the traditional airlines. By ditching expensive overheads like free food and drink, only using the same type of airplanes to minimize maintenance, training and repair costs, and flying to airports with cheaper landing fees, the budget airlines have passed on huge savings to their customers. This business philosophy has been adopted by pretty much every budget airline around the world.
By selling tickets electronically online or via telephone, the budget airlines’ marketing costs are much lower too – no travel agent commissions to pay or paper tickets to print and post. Virtually all budget airlines use a system of dynamic pricing on their tickets, which means their prices change continually based on demand. Usually the further ahead you book a budget ticket, the cheaper it will be. Sometimes you can get last minute bargains on empty flights, but usually the closer you book to your departure day, the less of a bargain it will be. [1]
Air Arabia’s mission is to revolutionise air travel in the region through an innovative business approach offering superb value for money and a safe, reliable operation. To achieve this they will be known for their low fares, grow their business profitably, build motivated multi-functional teams, demonstrate the highest operational standards and manage their costs ruthlessly.
Air Arabia is the first and only low-fares airline in the Middle East and North Africa region, with a vision to be one of the world’s leading budget airlines in terms of profit margin, innovation, reputation and...