Revenue Management

1.0 Executive Summary

Revenue Management have become part of the operations in hotel and hospitality industries. With the reliable electronic Managing Property Systems applied in hotel operations, it is able the Revenue Department to collect and analysis the data based on the intelligence software. However, the hotel is necessary to review the advantages and disadvantage of Revenue Management and how to apply to the property effectively.

This report based on the InterContinental Double Bay case study and the hotel is experiencing a significant decrease in profits and revenue. This reports present the literature review of the concept of Revenue Management and indicate the advantage and benefit that apply a suitable Revenue Management into a hotel as well as all the facilities provided by the hotel. The elements of Hotel Revenue Management discussed in this report include the area should apply Revenue Management (Rooms, Food and Beverage etc.) Data and Information collected from the hotel and critical analysis the potential sales and marketing techniques that support the Revenue Management (Distribution Channel, Price Adjustment and Upsell). Additionally, the report outlines the strategy levers of hotel Revenue Management and analysis the potential outcome to increase the revenue significantly. (Price Discrimination, Duration and Price) Lastly, the report recommends the non-traditional ways can be manipulated to increase income and discloses the potential evolution of InterContinental Double Bay by improve the interconnection and communication between different departments.

Table Of Content

1.0 Executive Summary 2

2.0 Introduction 4

3.0 Hotel Revenue Management 5

3.1 Element of Revenue Management 6

3.2 Benefit of Revenue Management 7

4.0 Revenue Management applied in Hotel Operation 8

4.1 Rooms 8

4.2 Restaurant and Bar 9

4.3 Function/ Conference Space 9

4.4 Hotel Facilities 10

4.5 Parking 10

5.0 Current Revenue Challenges 10

6.0...