Mkt 202

3.7 marketing mix

Using an excellent innovative approach, Fun Day replicates reality by creating a custom virtual market place where the customers can measure purchase behavior across consumer groups and by marketing activities.

In the first place, Fun day will build a population of simulated consumers called an agent population. Using a rich database like Micro soft, fun day will configure its agents to be able to have a high representative of the real- world consumer population. This will give the consumers ( Commerce population) a highly accurate view of the fun day as very innovative.

Also, Fun Day will collect information of the citizens of Commerce purchasing behavior using customer- supplied sales and market data to help form the most realistic center.

Then, we will give the lowest price to the customers in other to win most customers. By doing this we will do vigorous research of the consumers opinions about pricing as to know how much competitors are charging and look for what they want to pay.

Fun day will build the latest state of the state complex building which will have 2 basketball courts, large fitness room, aerobics room, classroom. snack area, leisure pool, panic tables and others. There will also be a large car packing and athletic sports arena.

Fun day will merchandise quality Tee- shirts in various colors, souvenirs like key holders, pens pencils, note pads calendars, to create awareness to the people of Commerce and the general public. We will also engage in a range of joint promotional activities, for example with mobile phone companies.

Fun day will positioned itself at the up market where our tektites or fees will attract the young people to enjoy themselves with low price. We will appear on the TV commercials to introduce the business and what we have for the public.