Jobs

TOPIC 1

Locate a current (within 18 months) news article related to the future trends of web technologies or digital media.

* Provide title of article / story

* URL

* Synopsis of the technology or media

* Analysis of potential change and impact on society

Note:  Twitter and Facebook are NOT web technologies. The tools used to create these sites are web technologies. Examples of web technologies behind Twitter are jQuery, JavaScript, etc.

Mindshare NA Launches First In A Suite Of Tools For The LOOP: Counting Words Explores Social Trends and Territories for Competitive Sets of Brands

URL - http://www.virtual-strategy.com/2015/09/08/mindshare-na-launches-first-suite-tools-loop?page=0,0#axzz3lYpQWeWm

Synopsis: The Wire and Plastic Products or WPP media agency Mindshare North America has launched a tool called Counting Words via a visual dashboard, which examines online consumer conversations on a brand-by-brand basis in order to explore the relationships of target words and messages within a category. Counting Words examines brand-based social media conversation and compares competitors. This tool is the first in a suite called The Loop which has been developed by software development unit Mindshare Labs.

Analysis: When more and more behavioral data is examined through social media with the use of a tool like Counting Words, we will soon see a new era of personalized advertising. We will be pre-targeted and shown ads for items at precisely the right time after we have been thinking about them for a predetermined period. For example, popular liked items or items being talked about through social media within North America would possibly show up the next day as an advertisement while surfing the internet. This might influence the consumer to purchase the item since such item is socially popular. A negative outcome from this could be the elimination of competitive pricing from certain items but with a different brand, especially if the popularity...