Blue Ridge Spain

Total mark: ________/15

Case name: BLUE RIDGE SPAIN

Goal of analysis: SAVE THE JOINT VENTURE

A. Case introduction (describe relevant case background and scope of analysis):

Costas has been working a long time on a joint venture between two

companies,Blue Ridge and Terralumen. Delta Foods is a company without

international knowledge that bought Blue Ridge and when that happened is when the

problems in the joint venture occurs. The main intention of Delta Food is to produce

growth at quick pace, Delta does not believe in join venture as a strategy for entering

in a international market. Delta saw that the Spain growth is slower than they

expected so they decided to dissolve the joint with Terralumen, Costas new

assignment is to develop a dissolution strategy despite all the effort he put on that

joint venture.

B. List critical management issues that need to be solved in order to achieve the

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specified goal:

1. Short term orientation

2.

Uncertainty Avoidance, low

3. Power Distance

4. Organisation Structure

5. Unrealistic goals of growth rates,

C. List the most critical issue (which needs to be solved as priority) and justify

____ / 0.5

why it has priority:

!1

Im my opinion the most important issue is that Delta is having a organization

structure issue because Delta hiring Södergran was the main cause of the failure of the

joint venture. Why hiring someone with cultural extremes instead of a Delta veteran

or Costas.

D. Key players (list individuals, groups or organizations who are involved in the

____ / 0.5

most critical issue discussed in C):

Mikael Södergran, new VP position on Europe

Delta Foods Corporation

Terralumen

Blue Ridge

E. List appropriate cultural dimensions (they can be from different models) that

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impact the most critical issue discussed in C:

Delta is a corporation with high power distance, thats why his power is

distributed in hierarchy, the VP has more power than any normal employee. Because

the organization structure...