Marketing

Submitted by: Submitted by

Views: 10

Words: 42218

Pages: 169

Category: Business and Industry

Date Submitted: 09/27/2015 09:11 AM

Report This Essay

100

Great

Marketing

Ideas

from leading companies

around the world

Jim Blythe

100

GREAT

MARKETING

IDEAS

FROM LEADING COMPANIES

AROUND THE WORLD

Jim Blythe

Copyright © 2009 Jim Blythe

First published in 2009 by

Marshall Cavendish Editions

An imprint of Marshall Cavendish International

1 New Industrial Road, Singapore 536196

Other Marshall Cavendish offices: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill,

London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown

NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr,

Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish

(Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000

Shah Alam, Selangor Darul Ehsan, Malaysia

Marshall Cavendish is a trademark of Times Publishing Limited

The right of Jim Blythe to be identified as the author of this work has been asserted by him in

accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved

No part of this publication may be reproduced, stored in a retrieval system or transmitted,

in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,

without the prior permission of the copyright owner. Requests for permission should be

addressed to the publisher.

The author and publisher have used their best efforts in preparing this book and disclaim

liability arising directly and indirectly from the use and application of this book.

All reasonable efforts have been made to obtain necessary copyright permissions. Any

omissions or errors are unintentional and will, if brought to the attention of the publisher, be

corrected in future printings.

A CIP record for this book is available from the British Library

ISBN 978-0-462-09942-2

Designed by Robert Jones

Project managed by Cambridge Publishing Management Ltd

Printed in Singapore by Fabulous Printers...