Paint

INDIAN PAI NT INDU STRY

Paint Industry

Product

Industrial 30%

Coil Coatings Powder Coatings Automotive Paints Coil Coatings Marine Paints High Performance

Sector

Decorative 70%

Enamels Distempers CoilEmulsions Coatings Exterior Coating Wood Finishes

Organized 70%

Unorganized 30%

INDUSTRY PLAYERS

DECORATIVE SEGMENT

Others 19% Shalimar 6% Jenson and Nicholson 6% ICI 8% Berger paints 11% Kansai Nerolac 13% Asian Paints 37%

MARKET FEASIBILITY

The Indian paint industry is a Rs 49 billion

sector.

GDP growth is higher, the paint sector will

benefit and vice versa

Highly price sensitive & cyclical Demand arises in Festive Season. Change in demand patterns over the years.

TECHNOLOGY IMPACT: BERGER

•Berger

has a series of tie-ups for various purposes.

•Joint venture with Becker Industrifag. •Berger allied with the Japanese major Nippon Paints to boost its OEM turnover •Agreement with Orica Australia Pvt. Ltd. to produce new generation protective coatings. •Tie-ups with Valspar Corp and Teodur BV for manufacturing heavy duty and powder coatings.

ADVERTISING IMPACT: ASIAN PAINTS V/S KANSAI NEROLAC

•Waah

Sunil Babu •Soha & Saif Ali Khan ad •Rang soche nahin, dekhe jaate hain •Har Rang Kuch kehta hai •Har Ghar Kuch Kehta hai •Bangla toh abhi bhi chamak raha hai

•Aapko banaye style ikon •Show your true color •Jab ghar ki raunak badhani ho…

MARKET RESEARCH & TREND ANALYSIS

Involvement of the consumer. Shift from Commodity to FMCG – brand building. Communication or lack of it can make or break

your brand. Changed brand identity, online services, Inc R&D spend. Newest Trends – New textures, use of bold shades, Disney e.g. Kansai Nerolac site: personality V/s rational

INCREASING 5% MARKET SHARE

Strengthen communications Multi v/s sole dealer Training to dealers Increase awareness (networking) amongst

interior decorators, architects, consumers, contractors Feedback mechanisms -E.g. Nerolac...