Balancing Priorities at Clif Bar

Synopsis

The Clif Bar is an energy snack born out of a desire for a better tasting energy bar. The idea of a Clif bar emerged when the company’s founder, Gary Erickson, went on a 175 mile bike ride and couldn’t force himself to eat the last energy bar that he had brought along for nutrition. Erickson became committed to making the energy bar that tasted good. The Clif Bar was introduced in 1992 as a tastier alternative to the current energy bars on the market. Clif Bar, Inc. demonstrates care and concern for not only the well-being of society and the planet but also for their employees. The employees enjoy such amenities as a gym and dance floor, hair salon, personal trainers and many other options that ensure that the employee enjoys the work atmosphere and conditions. Mr. Erickson is an authentic leader; his style is honest and clear. It is important to him that the planet not be affected by the production of his product, yet, at the same time, it is important that the employees possess a desire to come to work and have fun while they are there.

Problem Identification

Clif Bar, Inc. is a remarkable, socially responsible, employee orientated company. Their “open culture” has increased employee satisfaction, productivity and retention. The question then becomes, as the company continues to grow and expand, will it be possible to maintain this unique type of organizational culture without sacrificing the high level of employee satisfaction and company dedication or their financial profitability? Will they be able to foresee the pivotal point where the company becomes unable to earn sufficient profits to be self-sustaining because they are spending too much time and effort promoting their social mission? Does such a point exist?

Profile of Organizational Culture

Clif Bar believes that employee happiness leads to engaged, committed employees. These employees are the foundation of their company. Their work environment is casual. Taking into...