Blue Ocean Strategy in Cambodia

MCO304 ( STRATEGIC MANAGEMENT

Individual Assignment

Title : Individual Research Term Paper

Student : HUY Sokleap

Lecturer : Mr. Rashad Yazdanifard

Department : Post Graduate in Cambodia

Date/Day : October 1st – 17th, 2009, Saturday & Sunday

Time : 1:30 to 7:30 pm and 8:30 am to 2:30 pm

I, Huy Sokleap, hereby certify that the written reviews are of my own work and where there are referencing texts and or supports paragraphs, they are quoted accordingly.

Sokleap.

Around the Blue Ocean Concept:

Dive into the business ocean of an underdeveloped country of Cambodia with the mind-set and creativity of value-innovation

By HUY Sokleap

Abstract

Several previous works on strategies to pursue the underdeveloped market and population has changed paradigms about poverty. Therefore, structuring the entry into underdeveloped countries such as Cambodia, as a business opportunity is theoretically interesting. However, there are numerous impediment of such approach, in terms of resources, capabilities and strategic model. This paper is then to hope for introducing the way of thinking of “whether to do it” question to contribute to a way of “how to do it” from the perspectives of blue ocean strategy in terms of the mind-set, analysis tools and frameworks and creativity of value-innovation.

The aim of this paper is not to give on prescriptions, but to introduce and create the ideas about the opportunities available (within the Cambodia market) to companies to build business that are able to achieve real value challenges for the companies’ benefits and the poor people benefits to good wealth concurrently.

Keywords: Blue ocean concepts tools and frameworks, underdeveloped countries, deep poverty, Cambodia, underdeveloped markets creation, Innovation, Creativity, manager’s mind-set, poverty alleviation, social entrepreneur.

Introduction

Looking at Cambodia

Cambodia is...