Mkt 475 Wk 8 Assignment 2 - Marketing Strategy Implementation Part 2

MKT 475 WK 8 Assignment 2 - Marketing Strategy Implementation Part 2

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This assignment is a continuation of Assignment 1.

Write a six to seven (6-7) page paper in which you:

1. Determine any strategic partnerships the department store chain could develop that would help

promote the higher-ranged-priced products and support the expansion in the west coast.

2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your

strategy.

3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.

4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.

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