DECLARATION
COM 3702 03
DECLARATION
I declare that. I understand what plagiarism is and am aware of the department’s policy in this regard.
I have not allowed anyone else to borrow or copy my work.
Name: J.
Student number: 48379328
Date: 02/10/2015
Witness: Samaafuma
TABLE OF CONTENTS PAGE
1 INTRODUCTION 1
2 MEDIA POLICY AND REGULATION 2
2.1 Nature of media and communications policy 3
2.2 Internal media regulation in South Africa 4
2.2.1 Internal and external media policy and regulation 5
2.2.2 Forms of regulation 6
3 MEDIA MANAGEMENT AND MEDIA MARKETS 7
3.1 Communication as a market 8
3.2 Product’s life cycle 9
4 REPRESENTATION AND THE MEDIA 9
4.1 Media representation of race 11
4.1.1 Racism as an ideology 12
4.1.2 Whiteness ideology position 26
4.2 Media representation of gender 57
4.3 Media representation of HIV/Aids 55
5 CONCLUSION 34
SOURCES CONSULTED
ADDENDUM A: SELF-ASSESSMENT AND SELF-REFLECTION
Page 1
1 INTRODUCTION
This assignment look address and also to clarify and explain the role of media policies and regulatory is also a key aspect being thoroughly looked at. The media and how stereotypes shapes a certain portion of society through its representation of natural and normality. Policy is enforced by the state or government of a sovereign state.
Page 2
2 MEDIA POLICY AND REGULATION
2.1 Nature of media and communications policy
(1) Policy as a plan
Policy as a plan is a plan on a set of issues that is strategically formulated to resolve and address such issues within reasonable within a certain time frame. Some might argue that policy is tied to higher powers within an organization or government in order to regulate and implement a suitable morals and ethical code within branches involved.
(2) Policy as a process
Fourie (2008: 8) clearly divulge that besides a plan, a policy...
