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Date Submitted: 12/22/2015 06:49 AM
BUSN 258 Week 8 Final Exam 1
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Product Description
1.
Question :
(TCO 1) The best way to win customer loyalty is to:
Points Received:
5 of 5
2.
Question :
(TCO 2) Which of the following problems is NOT listed as a people turnoff?
Points Received:
5 of 5
3.
Question :
(TCO 3) Small companies can compete against larger ones if they offer:
Points Received:
5 of 5
4.
Question :
(TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value?
Points Received:
5 of 5
5.
Question :
(TCO 5) Companies cannot wait years for their customers to see long-term value, so they should:
Points Received:
5 of 5
6.
Question :
(TCO 4) Smart companies connect with their customers through:
Points Received:
5 of 5
7.
Question :
(TCO 5) Intrinsic value arises from:
Points Received:
5 of 5
8.
Question :
(TCO 5) Communication efficiency is:
Points Received:
5 of 5
9.
Question :
(TCO 5) Customer convenience stems from:
Points Received:
5 of 5
10.
Question :
(TCO 4) How long do Americans want to spend preparing a meal?
Points Received:
5 of 5
11.
Question :
(TCO 9) To avoid requiring customers to do repetitive tasks:
Points Received:
5 of 5
12.
Question :
(TCO 8) A company's culture is made up of:
Points Received:
5 of 5
13.
Question :
(TCO 8) Many customers get their first impression of your company from:
Points Received:
5 of 5
14.
Question :
(TCO 9) Calling yourself Mr. or Ms. may give the impression that:
Points Received:
5 of 5
15.
Question :
(TCO 8) Which employees do most customers associate with a company?
Points Received:
5 of 5
16.
Question :
(TCO 10) The three-step process for acting on complaints does NOT include:
Points Received:
5 of 5
17.
Question :
(TCO 10) What percent of customers whose complaints are dealt with report a willingness to do business with a company...