Rc - Csr

Q1) Corporate Social Responsibility is for organisation aiming to benefit community, people and society investing and rooting involvement in social contribution beyond financial needs and environment protection. (Hay and Stavins et al., 2005) It is also referred as “corporate citizenship” promoting social standings of the organisations aside the immediate financial benefit. Few example that organisation spearhead’s this citizenship are through promoting educational, social programs and scholarship, environment friendliness in ways the product are made and initiative to encourage moral values by engaging in causes and creating awareness. (Leonard and Mcadam 2003, 27--33) It is also a strategy to sustain company reputation and branding of products in which intangible benefit are reflected such as employees boost in work morale, motivation, commitment and loyalty leading to overall improve in efficiency and effectiveness. (Wood and Zeffane et al. 2014)

Organisational behaviour is the observation of how people interact individually and within group affecting the organisation performance as a whole. In the case of Breadtalk they practise CSR environmentally, economically and creating awareness programme.

On the creating awareness on social issue, 12 May 2008 the Sichuan earthquake hit China. Breadtalk initiated the ‘Ping Chuan Xiong’ (Peace Panda) where four different expressions of panda bear bun prior to the 7.8 magnitude earthquake was sold for fundraising, showing full support and care to the victims involved credited to the Chinese Embassy and Red Cross Society ‘China Earthquake Appeal Fund’. This shows their responsibility and concern towards the calamity that happened around them. This portrays their care and concern towards their international staff by extending help to the country involved.